Time Warner Cable and NYSPHSAA Announce Ten Year Deal
Time Warner Cable Sports and the New York State Public High School Athletic Association (NYSPHSAA) today announced that they have entered into a 10-year agreement for Time Warner Cable Sports to become the official content distributor of NYSPHSAA regional and state championship sports programming throughout New York state. With the new partnership, Time Warner Cable Sports has exclusive rights to telecast all boys’ and girls’ regional, semifinal and championship events in New York state on Time Warner Cable SportsChannel.
As part of the agreement, Time Warner Cable Sports also has the exclusive rights to carry NYSPHSAA content on mobile, Internet and On Demand platforms, providing fans the in-depth coverage and access to high school sports more than ever before.
Already this school year, Time Warner Cable produced and aired high school football, basketball, lacrosse, wrestling and ice hockey championship events, in addition to profile pieces, and plans to add softball coverage this season. This coverage was seen on Time Warner Cable SportsChannel.
NYSPHSAA is the largest interscholastic sports organization in New York state, governing modified and high school athletics for more than 1,500 schools, including 782 high schools. NYPHSAA oversees 35 interscholastic sports and 32 championship events annually. Through this new partnership, Time Warner Cable Sports will bring additional elements to the overall high school athletic experience benefiting the thousands of student athletes and their families involved in NYSPHSAA competitions. “The New York State Public High School Athletic Association is excited to partner with Time Warner Cable Sports,” said Robert Zayas, NYSPHSAA Executive Director. “Time Warner Cable is the leading cable provider in our state and with our new, long-term relationship, they are committed to delivering telecasts of high school athletics to hundreds of communities in New York state. They bring a high level of professionalism and the ability to highlight our student-athletes in a manner that exceeds expectations. Their broadcasts on TV and the Internet for the next 10 years will add to the excitement of our state championship events as well as allow our association to truly promote the value of education-based athletics.”
NYSPHSAA’s marketing partner, Home Team Marketing, was instrumental in bringing the deal together between Time Warner Cable Sports and NYSPHSAA. “This partnership presents a tremendous opportunity for exposure for NYSPHSAA member schools and student-athletes,” said Peter Fitzpatrick, President and Co-Founder of Home Team Marketing. “The NYSPHSAA is a storied organization dedicated to the highest quality of competition for student-athletes. By partnering with industry leader, Time Warner Cable, it is a win-win for high schools in the state of New York.” “Our agreement with NYSPHSAA will provide high school sports fans in-depth opportunities to connect with teams, players, coaches, parents and fans across New York state on multiple distribution platforms. We are thrilled to have the privilege of covering our hometown heroes,” said Steve Arvan, senior director of local sports programming at Time Warner Cable. “High school sports and the NYSPHSAA have long been cornerstones in providing countless opportunities to our youth, developing future leaders and creating stronger communities both on and off the field.”
A leader at providing local production and sports programming to millions of subscribers across the country, Time Warner Cable currently manages 53 local channels, featuring sports, news, weather and traffic. Time Warner Cable and NYSPHAA have partnered since 2002 to deliver coverage of high school athletics to homes across New York state.