Hellmann’s® Makes Game Days at Home Football Games Even More Delicious

 In Press Releases

September 3, 2013 – This season, America’s favorite mayonnaise is suiting up and heading to an end zone near you. Hellmann’s is introducing its first-ever Real Whipped Tangy Dressing, and is partnering with local moms to serve up free sandwiches for fans to enjoy at select High School home football games in Indiana, Kentucky, Michigan, Ohio, Tennessee and Wisconsin.

New Hellmann’s Real Whipped Tangy Dressing has 44% fewer calories and a tangy taste profile versus mayonnaise, while offering a creamy and delicious taste. It’s a great choice for sandwiches, salads, and other delicious family recipes for festivities this fall.

At games this season, Hellmann’s will offer fans free sandwich tastings, recipe books and coupons, while supplies last. During a second game at the selected schools, a representative from Hellmann’s will present the school with a donation to support future athletic activities.

High school sports are an integral part of many communities in America, and student athletes are supported on a daily basis by their moms and families. Hellmann’s recognizes this, and is proud to be supporting 95 high schools across the Midwest and Central regions of the country this season.

New Hellmann’s Real Whipped Tangy Dressing is made with high-quality ingredients like oil, vinegar, cage-free eggs and select seasonings. For recipe ideas, coupons and more, visit www.hellmanns.com/realwhipped.

About Unilever North America
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry’s, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Ragu, Simple, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemmé, Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals are more than 50 time-based targets. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/ or http://www.unilever.ca/sustainable-living/.

Unilever employs more than 12,000 people across North America – generating over $10 billion in sales in 2012. For more information visit www.unileverusa.com or www.unilever.ca.