audiences

families

why Home Team Marketing reaches families best

Families come in all sizes, colors and styles. Home Team Marketing can reach all of them – equally well. And in the markets that are most important to your Brand. There are over 80 million families in the United States1 with trillions of dollars in spending power. HTM can help you reach more than 25 million of them. Right segment, right placement, right time and done right.

our audience spends more across brand categories (some examples)

24%

Our audience who plans to buy/lease a new or used vehicle in the next 12 months. (That’s 25% more likely than typical adults, 18+)2

4

On average, our audience has eaten four meals at a sit-down restaurant, in the past 30 days (vs. 3 for typical adults, 18+)2

$147

What our audience spent on groceries in the past seven days (vs. the $136 typical adults spend, 18+)2

and we deliver on what’s important to them

75%

Parents who want Brands to support schools to ensure their kids are well prepared for life3

91%

Parents who will switch to Brands that support schools4

green_money

We give approx. 50% of all net media revenue dollars back to schools, so they can better prepare our kids for what lies ahead.

what we do

Cross-campus branding, promotional and event marketing / Sampling/ Experiential / Digital media

Check out our case stories: Brookshire’s Grocery, Outback Restaurants

Sources: 1. United States Census Bureau Survey of Income and Program Participation. 2. Scarborough Research, August 2012-September 2013 3. Mintel research, 7-12th grade parents and adults 2013 4. Scarborough research, CSR issues

moms

why Home Team Marketing reaches moms best

There are over 35 million moms in the U.S. with kids under the age of 185. They have 85% influence over purchasing decisions and represent $2.1 trillion in spending power. And 19 million moms attend high school events6, and through our network, Brands reach millions of them.

our audience spends more across brand categories (some examples)

$200BN

What our mom audience spends on food every year7

80%

% of home improvement projects our mom audience initiates7

and we deliver on what’s important to them

92%

% of moms who want to buy a product that supports a cause8, like local high schools

green_money

We give approx. 50% of all net media revenue dollars back to schools, so they can better prepare our kids for what lies ahead.

what we do

Cross-campus branding, promotional and event marketing / Sampling/ Experiential / Digital media

Check out our case stories: Hellmann’s, Walmart

Sources: 5. eMarketer, 2013. 6. Scarborough Research August 2012-2013. 7. marketresearch.com 2013. 8. Cone Cause Evolution Study 2010

teens

why Home Team Marketing reaches teens best

Home Team Marketing gets your Brand and message to teens in one of the only places where they engage: across their high school campus. We have access to their fields, halls, locker rooms, cafeterias and gyms. Locations where they happily gather with friends and families.

our audience spends a lot

$258BN

There is no question teens have a lot of say in household Brand and product choices. With billions in spending power, they also put their money where their mouths are.

and we deliver on what’s important to them

67%

Teens who want to buy Brands that support social causes12. “Doing good” has become more than just an after thought for this audience.

green_money

We give approx. 50% of all net media revenue dollars back to schools, so that our teens can be better prepared for what lies ahead.

what we do

Cross-campus branding, promotional and event marketing / Sampling/ Experiential / Digital media

Check out our case stories: K-SwissAbove the Influence, Duck Tape

Sources: 10. U.S. Census Bureau, 2013 American Community Survey. 11. Marketingvox, Rand Youth Poll, Seventeen Packaged Facts. 12. Mintel and C&R Research YouthBeat, Jan-June 2012

multicultural

why Home Team Marketing reaches all multicultural segments best

Approximately 40% of the U.S. population is now multicultural14 (Hispanic, African-American and Asian). So, it’s critical to get your targeting and messaging right. Our extensive and proprietary network allows you to do just that. Our network has 65% coverage of multicultural high schools in the U.S. View map of multicultural penetration.

our audience spends a lot

$3.8TN

This growing audience has tremendous spending power per year, expected to reach the following by 2017:

  • Hispanic = $1.5 trillion
  • African-American = $1.2 trillion
  • Asian = $775 billion

and we deliver on what’s important to them

33%

Parents who give their teen’s school a C, D or F rating when grading preparedness.15

green_money

We give approx. 50% of all net media revenue dollars back to schools, so they can better prepare our kids for what lies ahead.

what we do

Multicultural targeting of high schools & communities / Branding / Sampling / Out of home marketing / Digital

Sources: 13. Selig Center for Economic Growth at the University of Georgia’s Terry College of Business. 14. U.S. Census Bureau; Selig Center for Economic Growth, Terry School of Business, and University of Georgia. 15. Harvard School of Public Health, 9/2013.

sports fans

why Home Team Marketing reaches sports fans best

These fans are more than just a sports-centric audience. Your Brand gets a targeted opportunity to speak to an engaged, passionate audience of families, teens, ethnic segments, etc. There are 510 million high school sports fans in the U.S. (top 16 sports)16…and counting. Reach them with us.

our audience spends more across brand categories (some examples)

24%

Our audience who plans to buy/lease a new or used vehicle in the next 12 months. (That’s 25% more likely than typical adults, 18+)2

4

On average, our audience has eaten four meals at a sit-down restaurant, in the past 30 days (vs. 3 for typical adults, 18+)2

$147

What our audience spent on groceries in the past seven days (vs. the $136 typical adults spend, 18+)2

and we deliver on what’s important to them

90%

Parents and community adults alike oppose cuts in federal education spending

60%

Think we need to increase education spending4

green_money

We give approx. 50% of all net media revenue dollars back to schools, so they can better prepare our kids for what lies ahead.

what we do

Cross-campus branding, promotional and event marketing / Sampling/ Experiential / Digital media

Check out our case stories: Dunkin’ Donuts, Wolf Brand Chili

Sources: 16. NFHS, 2009-2010