audiences

families

why Home Team Marketing reaches families best

Families come in all sizes, colors and styles. Home Team Marketing can reach all of them – equally well. And in the markets that are most important to your Brand. There are over 80 million families in the United States1 with trillions of dollars in spending power. HTM can help you reach more than 25 million of them. Right segment, right placement, right time and done right.

our audience spends more across brand categories (some examples)

24%

Our audience who plans to buy/lease a new or used vehicle in the next 12 months. (That’s 25% more likely than typical adults, 18+)2

4

On average, our audience has eaten four meals at a sit-down restaurant, in the past 30 days (vs. 3 for typical adults, 18+)2

$147

What our audience spent on groceries in the past seven days (vs. the $136 typical adults spend, 18+)2

and we deliver on what’s important to them

75%

Parents who want Brands to support schools to ensure their kids are well prepared for life3

91%

Parents who will switch to Brands that support schools4

green_money

We give approx. 50% of all net media revenue dollars back to schools, so they can better prepare our kids for what lies ahead.

what we do

Cross-campus branding, promotional and event marketing / Sampling/ Experiential / Digital media

Check out our case stories: Brookshire’s Grocery, Outback Restaurants

Sources: 1. United States Census Bureau Survey of Income and Program Participation. 2. Scarborough Research, August 2012-September 2013 3. Mintel research, 7-12th grade parents and adults 2013 4. Scarborough research, CSR issues

Reach other audiences:

Moms | Teens | Multicultural | Sports Fans