audiences

moms

why Home Team Marketing reaches moms best

There are over 35 million moms in the U.S. with kids under the age of 185. They have 85% influence over purchasing decisions and represent $2.1 trillion in spending power. And 19 million moms attend high school events6, and through our network, Brands reach millions of them.

our audience spends more across brand categories (some examples)

$200BN

What our mom audience spends on food every year7

80%

% of home improvement projects our mom audience initiates7

and we deliver on what’s important to them

92%

% of moms who want to buy a product that supports a cause8, like local high schools

green_money

We give approx. 50% of all net media revenue dollars back to schools, so they can better prepare our kids for what lies ahead.

what we do

Cross-campus branding, promotional and event marketing / Sampling/ Experiential / Digital media

Check out our case stories: Hellmann’s, Walmart

Sources: 5. eMarketer, 2013. 6. Scarborough Research August 2012-2013. 7. marketresearch.com 2013. 8. Cone Cause Evolution Study 2010

Reach other audiences:

Families | Teens | Multicultural | Sports Fans