why Home Team Marketing reaches all multicultural segments best

Approximately 40% of the U.S. population is now multicultural14 (Hispanic, African-American and Asian). So, it’s critical to get your targeting and messaging right. Our extensive and proprietary network allows you to do just that. Our network has 65% coverage of multicultural high schools in the U.S. View map of multicultural penetration.

our audience spends a lot


This growing audience has tremendous spending power per year, expected to reach the following by 2017:

  • Hispanic = $1.5 trillion
  • African-American = $1.2 trillion
  • Asian = $775 billion

and we deliver on what’s important to them


Parents who give their teen’s school a C, D or F rating when grading preparedness.15


We give approx. 50% of all net media revenue dollars back to schools, so they can better prepare our kids for what lies ahead.

what we do

Multicultural targeting of high schools & communities / Branding / Sampling / Out of home marketing / Digital

Sources: 13. Selig Center for Economic Growth at the University of Georgia’s Terry College of Business. 14. U.S. Census Bureau; Selig Center for Economic Growth, Terry School of Business, and University of Georgia. 15. Harvard School of Public Health, 9/2013.

Reach other audiences:

Families | Moms | Teens | Sports Fans