higher education

The ideal platform to reach prospective students, parents and other key influencers

Are you in charge of marketing or admissions for a college or university? We understand the unique challenges that you face. Home Team Marketing (HTM) can assist you with standing above the competition with a uniquely customized high school campaign that helps you reach new audiences.

Given the growing competition, you’ve got to make a strong case for “why your school.” That’s where we come in. We have built a high school network, second to none, with the ability to activate targeted campaigns at the local, national, or regional level. With unparalleled access to feeder high schools across all 50 states, HTM is the undeniable leader in high school media and rights. We offer diverse segmentation opportunities and abide by NCAA by-laws which allow for institutional advertising. 

Offering turnkey customized marketing programs at targeted high schools

Branded field level signage showcases your institution throughout events

Branded PA announcements capture the audience’s attention at breaks in the action

Gymnasium banners provide consistent advertising during the entire campaign including daily activities

Print ads and posters help tell the university story in greater detail and can create a call to action

Branded field level signage showcases your institution throughout events

Branded giveaway items such as schedule magnets extend back into the marketplace

Branded field level signage showcases your institution throughout events

Gymnasium banners provide consistent advertising during the entire campaign including daily activities

Print ads and posters help tell the university story in greater detail and can create a call to action

Branded field level signage showcases your institution throughout events

Our platform addresses specific higher education objectives

Brand awareness

Consistent brand visibility

Consideration

Reputation building

Drive school visits

Increase diversity of applicants

And it’s fully compliant with NCAA bylaws

We work under strict guidelines regarding advertising at high schools as directed by Division 1, Division 2 and Division 3 bylaws. All promotional materials and advertisements are institutional in design and do not promote athletic departments or athletics information. We document the investment costs, and all funds returned to the participating high schools are deposited in the school’s general operating fund.

At one time, NCAA institutions were prohibited from advertising at high school events. HTM recognized the opportunity and petitioned the NCAA to allow Division I, II and III schools to advertise at high school events. The NCAA agreed and the adopted bylaws went into effect August 2005.

Testimonials


  • "Working with a group like Home Team with exceptional customer service skills makes you want to return, and they do just that."

    Allison Wilson Marketing & Public Relations Assistant - Kentucky Community and Technical College System

  • "Home Team Marketing makes it easy to reach a huge amount of people in our demographic.  They have a quality product that takes no maintenance on our end.  The service is great and the reporting is also appreciated."

    Brandon Stanley Vice President Marketing and Communication - Northwest Missouri State University

  • "I like the 'zero waste' the targeted messaging provides."

    John Thompson Associate Vice President for Marketing - Albion College

Learn more about how it works

We’re a proven entity that drives results

We’ve helped nearly

1

colleges & universities achieve their goals

HTM has helped drive as much as an

1 %

increase in enrollments for a client

Contact us

Are you interested in finding out more about how HTM can help your institution?  Please fill out the form below and a Home Team Marketing representative will be in touch right away!

Fill out my online form.