american_dairy_150h

Challenge

  • Need to penetrate the high school community, but can’t get Brand into individual high schools given pre-existing pouring rights contracts

Insight

  • There are actual health benefits from drinking chocolate milk after physical activity

Strategies

  • Secured a comprehensive marketing program – promoting the “Fuel Up” ATL campaign – at select OHSAA Championship Events (state level)
  • Incorporated at-event branding, broadcast media and on-site activation/engagement
  • Leveraged partnership for further access to parents, outside the events
  • Negotiated with the concessionaires at all OHSAA Championship Events to sell Brand at the concession stands

Idea

  • Promoted chocolate milk as the “official beverage” of the OHSAA

What we did

Signage / PA announcements / Video public service announcement / Print / Chocolate Milk distribution / Website presence / Concession stand kit promotion / Promotional giveaways / OHSAA radio network interview / OHSAA SEI award presenters

440K

fans attending the 63 OHSAA Championship events were exposed to Brand and its health benefits

14K

samples distributed to Ohio student athletes, coaches and administrators at the events and other clinics

Contact us

Are you interested in finding out more about how HTM can help your brand?  Please fill out the form below and a Home Team Marketing representative will be in touch right away!

Fill out my online form.