• Local agents did not have a way to differentiate themselves from the highly competitive insurance marketplace


  • Most relevant concern for parents: teen safety while driving


  • Developed a national campaign, scale-able across AFI’s 19-state footprint
  • Rollout of a Teen Safe Driver Pledge that both students and parents sign online, promising not to allow drugs/alcohol in their car and to wear their seat belts
  • Created a competition where the top three winning schools would each be awarded a $10K grand prize
  • Authentically engaged the local agent, making him/her an active part of the “safety” conversation


  • Position AFI as the ambassador for the real issue of teen safe driving at the local school level

What we did

Signage / PA announcements / School posters / Digital integration / Check presentation


high schools participated
within the Brand’s footprint


online pledges generated


given back to participating schools

Contact us

Are you interested in finding out more about how HTM can help your brand?  Please fill out the form below and a Home Team Marketing representative will be in touch right away!

Fill out my online form.