car2go_logo_150h

Challenge

  • Brand is entering new markets quickly in an emerging category
  • Needs to create brand awareness, educate on its services & authentically connect with communities

Insight

  • Brand simply looking to drive local engagement in order to provide additional opportunities to connect with both future & current consumers

Strategies

  • Developed a social media contest, where consumers share pictures of high school events while voting for their school through a unique hashtag on Twitter and Instagram
  • Promoted contest through high-traffic in-school areas and across athletic venues
  • Spoke with consumers face-to-face about Brand services via event on-sites featuring brand ambassadors & the Brand’s cars
  • Highlighted car2go’s commitment to its communities through on-field check presentations
  • Utilized social media bounce back capabilities to send promotional messaging to consumers

Idea

  • Built a microsite that pulled in moderated social posts that utilized a school specific hashtag to showcase the passion point events taking place in each of these communities served by car2go

What we did

Signage / PA announcements / Posters / On-site events / Check presentation / Schedule magnets / Social media contest

126K+

# of hashtag votes received
across 50 schools

579K+

Potential unique reach on Twitter

26K+

Increase in Twitter followers per day

25%

Number of photos and videos
submitted in conjunction
with the contest

Contact us

Are you interested in finding out more about how HTM can help your brand?  Please fill out the form below and a Home Team Marketing representative will be in touch right away!

Fill out my online form.