• Steady competitor, Miracle Whip, was eroding brand share and leadership status
  • Need to get consumers excited about Hellmann’s new Real Whipped, a product developed to directly combat Miracle Whip’s advancements


  • Moms trust moms most, when it comes to products for their family


  • Developed campaign at key, rural high schools, where Hellmann’s Real Whipped was available at nearby retailers
  • Conducted on-site sampling and sandwich-making
  • Distributed coupons to key target segments to drive retail traffic


  • Created the MVP of the Tailgate campaign, where PTA moms were organized to promote the Brand and potential usage occasions at high school campus events

What we did

Signage / Public address announcements / Print / Schedule magnets / Sampling on-sites / Check presentation / PTA Integration


total impressions generated


Hellmann’s Real Whipped sampling events executed


Hellmann’s Real Whipped coupons distributed to highly targeted consumers who lived near stores that carried the new product


given back to participating schools

Contact us

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