verizon_150h

Challenge

  • Brand had very corporate image, which did not translate well at the community level or with the key family demographic

Insight

  • Needed to authentically connect and prove relevance beyond the “device”

Strategies

  • Developed a promotional TXT2WIN contest, where participants had the chance to win a grand monetary prize for their high school
  • Promoted contest throughout the school campus: high-traffic in-school areas and across athletic venues
  • Reinforced brand innovation and relevance via event on-sites featuring brand ambassadors

Idea

  • Rally teens and parents on behalf of their school, a point of great emotional connection

What we did

Signage / PA announcements / Posters / On-site evens / Check presentation / Rally towels / Texting contest

1.2MM

impressions

731K

text/votes

73K

given back to participating schools

$50K

grand prize given to the high school with the most votes

Contact us

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