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Challenge

  • Brand had “big box” perceptions at the local level; expected to impede success of Grand Opening locations
  • Fierce retail competitive marketplace where new locations were set to open

Insight

  • Walmart was actually deemed an unwelcome guest in the community

Strategies

  • Provided dominant branding presence across the high school campus, reinforcing the combo message of “local savings” and “proud local supporter”
  • Leveraged multiple media channels: signage, print, event announcements and distributed “keeper pieces”
  • Took campaign into the community, by reinforcing the messaging via in-store postering

Idea

  • Pique local consumer (mom/families) interest by positioning the Brand’s “everyday low prices” as a specific benefit for each community

What we did

Signage / Public address announcements / Print insert / Banner / On-site events & check presentation / Schedule magnets

3.1MM

target consumers reached

$200K+

given back to and counting

Contact us

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