• Category and brand sales declining at Walmart and overall
  • Needed to increase the number of times consumers chose Wolf Brand Chili when purchasing canned chili


  • Awareness of the Wolf Brand was limited vs competitive offering
  • Consumers unaware of differentiating attributes


  • Created and distributed Wolf Brand Chili recipe booklets with coupons to families at high school events
  • Created branded annual home-game schedule magnets as keeper piece for consumers
  • Facilitated opportunities for fans to taste Wolf Brand Chili at games
  • Extended beyond game event, into fan households


  • Created a “Label Loyalty Program” to increase chili sales among high school community members
  • To jump-start engagement of families and school administration, a cash prize was awarded to the high school that collected the most Wolf Brand Chili labels

What we did

Signage / PA announcements / Schedule magnets / Recipe book distribution / Posters and sampling (Concession stands) / Coupons / Emails to booster contacts / Label collection contest


fans exposed to the Brand at over 500 events and 94 participating high schools in the Dallas, Houston, Austin, San Antonio, Lubbock and Corpus Christi markets


pounds of Wolf Brand Chili served at concession stands


# of Wolf Brand Chili labels received from the winning school as part of the “Label Loyalty Program”


given back to participating schools

Contact us

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